Every AI query comes with a hidden environmental cost. Generative AI systems consume enormous amounts of electricity and water, produce significant electronic waste, and rely on supply chains with substantial environmental impacts. As deployment accelerates, these costs are intensifying at a scale that threatens to undermine climate commitments. Yet they remain largely invisible to users and unregulated by governments.

The quest to create artificial intelligence may be the greatest endeavour in human history. It's an attempt to understand our own consciousness by recreating it. While some revolutions change how we live, the AI revolution asks us to reconsider what it means to be alive, to think, and to understand.

Generative AI creates new content from patterns it learns in data. These systems can write text, generate images, compose music, and even draft code. Understanding how they work helps you use them effectively and responsibly.